23 Amazing Tips That Show Anybody How To Make Money Online – Guaranteed

10-ways-to-make-money-online

So it turns out that the internet is good for more than just porn and video games – you can make money off it too! Think of the internet as a giant country called Imaginationland. By playing your cards right, you can make some easy money online doing things you’re already doing. Here are some lifehacks to start you off:

1. Website Building

If the internet is a country, then websites are like real estates. I’m hoping by now you have a general understanding that real estates are valuable in the physical world – digital real estates work the same way. By building a website, you’re creating your own plot of online “land.”

You can fill this land with whatever you want, but you have to promote it through social media (and anywhere else you can think of) for this to be successful. When you build traffic to your land, you can sell people whatever you have to offer. In order to build a website, you need a host (i.e GoDaddy), a template (i.e WordPress), and content.

The first two parts are easy to find, and content is only as difficult as you make it. You can post blogs, items for sale, pictures, videos, or whatever you want. Opening up your own website gives you the potential to make money from the avenues I’m going to mention.

2. B2B Marketing

An online business model I love is utilized by GetVoiP, an affiliate marketer based in New York. GetVoiP acts as an agent for business communication providers. They maintain updated listings of VoiP providers, including ratings, comparisons, consumer reviews, in-depth knowledge of market and end-user trends, and expert opinions from business professionals on a variety of topics related to business consumers. By not only keeping abreast of news, but providing detailed analysis of products being offered, GetVoiP is able to generate traffic to their site and increase their clout with businesses.

The more online clout you have as a business, the more money you’ll make. If you’re known for making lasting connections (as is the case with GetVoiP above), then you’ll have no issues building your online brand. You’ll be recognized in your community and begin to build a buzz in your industry. Tracking your numbers (how many people view your site, click each ad, and make a purchase from that click) gives you the leverage to expand this part of your business, enabling you to continue building your online rep.

3. Google Adsense

If that sounds like too much technical information for you, there is an easy button – Google’s advertising platform is as simple as signing up, enabling (on Blogger) or pasting a small code on your website, and allowing the advertisements to automatically roll in. The problem with this program is that you don’t get any commissions – and you don’t get to control the ad content. This is useful for some, but powerful users will want something a little more robust.

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4. Amazon Associates

Amazon has an Associates program for site owners and bloggers. They offer a search tool to find the right products and services from their site and a variety of ad styles to display on your site, including text-based and banner images (digital billboards) like this:

Each item purchased through your Amazon links give you a commission. It doesn’t take high volume traffic to achieve results, either. I began making money with the program when I only had 1,000 hits per month on my site. They can apply your earnings to your Amazon account balance, issue you a check, or direct deposit into your bank account. If you love Amazon, you’ll love their associate’s program. Click here for another Lifehack dedicated to Amazon Associates.

5. Rakuten Linkshare

Amazon and Google are far from your only options for online advertising. Rakuten Linkshare is a great place to search for other affiliates for your ads. Through their program, you can get customized ad links, email links, and banner ads for Starbucks, Walmart, iTunes, and a slew of other popular brands. With this program, you can also find smaller companies, regional or specialized brands, and more. I run a combination of Google, Amazon, and Rakuten’s programs, and my monthly income is approximately $150 from these programs. It’s not a lot of money, but it’s also not a lot of work for residual (it means recurring…since the ads are permanent…) income.

6. Company Referral Programs

Speaking of the benefits of permanent ads, banners and links aren’t the only ways to earn a little bit of dough off your online endeavors. By having a website, you gain the power of emailing companies to ask them for things. I have no shame in letting the yoga company whose mat I’m looking into purchasing know that I have a blog and write for yoga publications – it sometimes gets me discounts.

Other times, I gain a valuable business contact in PR, advertising, or other aspects of corporate sales. Sometimes I just get a free drink. Either way, money in and of itself is worthless. Ditch the middle man and use the internet to barter what you have and can do for what you need.

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7. Klout

If you have a social media account, try out Klout. The company tracks your social media usage, determines how big and what type of audience you draw based on the subject matter of your updates and posts. Using this information, you’re qualified to receive free items, tickets, etc. Check their website often to find ways of earning free stuff by doing what you’re already doing online…boring the rest of us…

8. EBay

If you have anything you want to sell, then EBay is the place you need to seriously consider doing it first. Personally I’m not a fan of the site because of the work it takes to build up a reputation. If you’re willing to grind through that process, you’ll be rewarded with many privileges – people have gotten rich selling books about how they got rich selling everything on EBay: Click here for a few tips from the pros.

9. Amazon

If you start getting too big for EBay or decide you want to try a different flavor, Amazon has a marketplace as well. I prefer using Amazon because I can depend on their shipping, have a Prime account, and trust their reviews (overall, not usually singularly, although occasionally that as well). Learn more about Amazon’s marketplace by clicking on this Lifehack, and delve into the marketplace.

The difference between Amazon and EBay is that EBay (though still filled with new items) is seen as a used marketplace between individual parties, whereas Amazon (which is filled with offers for new and used merchandise from the 3rd parties) is viewed as a Wal-Mart-type superstore. As a consumer, this difference leads me to use Amazon, so it only makes sense to target on my own demographic.

10. Etsy

If you’re crafty (and I mean that in more than one way, wink wink), you’ll enjoy Etsy. Handcrafted items are the bread and butter here. Plenty of people make decent side money on the site, which is basically an EBay for crafters and artists. Set up a sellers account with Etsy, and you’ll be asked to set up your virtual storefront and put up at least 5 goods for sale.

Once you have this down, you’ll be a budding Etsy entrepreneur. Provide great quality to your customers, and they’ll often return. Many people are willing to pay a premium for quality handmade designs. Etsy (like EBay and Amazon) takes a cut off the top for selling items through their site. PayPal takes another cut, and you have to be careful with taxes on all income, so be diligent while building your online business.

11. Craigslist

Craigslist is the modern equivalent of the classified ads that dominated the days of newspapers. These quick ads are easy to navigate and use, and they’re geographically linked. Whether you’re selling something or offering a service, this lifehack is a great place to start learning the intricacies of Craigslist.

Posting ads on Craigslist is technically easy, but people often have fears about posting their personal information on the site. I communicate mostly through email when doing business on Craigslist, and I’ve never run into any issues. I’ve never been ripped off, nor have I been murdered or raped for using the site. It takes common sense, so use your best judgment, but don’t assume someone is a thief just because of their preferred communication method. For an extra bonus, google “funny Craigslist ads” to see some delightful examples of guerilla and grassroots marketing.

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12. Indeed

Maybe what you need is a job. It doesn’t matter which job search site you prefer using (even Craigslist) – Indeed tracks them all, and then some. You can find jobs posted on company websites, through temp agencies, and more at Indeed. If money is something you really need, Indeed is most definitely the place you want to visit to browse career opportunities.

13. Elance

Where Indeed excels at finding job postings across the web and acting as a search crawler for employment, maybe a full-fledged career is too big of a commitment at this point in your life. Elance is a site to find freelance work of all types. I’ve used it for quick writing, editing, copywriting, resume building, and other odd jobs and temp gigs. The experience has been great.

Elance offers a wide array of technical, data entry, accounting, and other freelance and temp gigs. If you’re just looking for something short and sweet, log in, input and showcase your marketable skills, and begin searching through their job database, using any parameters you desire. Once you submit a bid, you’ll receive an acceptance or denial – you may get a few rejections, but don’t sweat it. Negotiate the terms of your bid, and get to work. You have money to make.

14. Mturk

If you’ve heard of crowdsourcing (and even if you haven’t), Amazon’s Mechanical Turk program is a great place to get involved. Much like at Elance, you input your info and skills. You then are able to search for different menial tasks ranging from identifying inappropriate web content to transcribing audio recordings to basic data entry work.

Just like at any other job, the more work you do, and the better your quality, the more opportunities you’ll have to make money. The payouts are often small, and your payment is received in Amazon credit, but Mturk is a great place to make mindless money while veg’ing on the couch watching TV.

15. LinkedIn

LinkedIn is a social media site for professionals. This isn’t a direct way to make money, but it’s a great way to connect to your current and potential peers, customers, clients, vendors, and more here. You’ll build a reputation and get in the loop on important developments in your chosen career path and/or industry. One day an old college buddy may hit you up for a dream job you never considered at the exact moment you are looking for a new vocation. Whether you like it or not, keeping your LinkedIn profile current is a great way to get surprised with new work opportunities out the blue.

16. Care.com

If you’re an experienced nanny or babysitter, Care.com is the place you want to make money. By listing yourself on the Craigslist of Childcare, you’ll broaden your reach and increase your odds of finding the right gig at the right time. You can be pickier with what kids you watch when you have the reputation and traffic to pull in more customers. Join Care.com and start making money by investing in the future of our youth.

17. ThePirateBay

I support bootlegging – I don’t see it as being immoral or unethical in any way. I used to bootleg quite a bit in my youth, and I still do on occasion today (although not yet today in particular, I more meant “in the present”). If you want to hustle for your money, do what you must, baby. Download some software, music, movies, or other assorted digital goodness here and start slangin. It’s not an easy life, but sometimes you gotta do what you gotta do.

18. iTunes

If you’re a musician, writer, artist, tech nerd, pundit, or can produce any type of audio, video, or text worth consuming, you may be able to sell some stuff in Apple’s flagship iTunes store. By selling your work here, you’re able to stand next to the marketing clout of big business. You can make a healthy living off the iTunes store, and there’s no better time than now. Learn more about iTunes with this lifehack.

19. Yelp!

If you have a business, you want to get listed on Yelp! You may not use the software, but some people do, and they use it religiously (and I don’t mean they’ll kill you over it). By listing your business on Yelp!, you’re putting yourself on the map. From here, you also need to start using Yelp! Write reviews of places you go. It’ll be worth it in the long run.

Soon, you’ll have a dozen or so reviews under your belt and can hire yourself out as a Yelp! reviewer. There are ethical and moral questions to doing this, but the title of this piece is “ways to make money,” not “ethical ways to make money.”

20. Wikipedia

Another seemingly free site you can make money from is Wikipedia. People who say it’s easy to edit Wikipedia have clearly never tried editing Wikipedia – it’s a pain. Thankfully it’s a pain for companies as well, so many of them are willing to pay editors to assist them in the editing process. You’ll become a bounty hunter in a way, choosing your own lines to cross and keep. If editing is something you like to do, and you’re willing to put in the work it takes to learn Wikipedia’s dispute process, roll up your sleeves and try this one out.

21. Blogging

A lot of money is made from blogging. In addition to the advertising revenue streams mentioned above, I also receive flat rate payments for blogging from various blogs throughout the web. I’m paid to write as a whistleblower, financial analyst, reviewer, commentator, and more. Writing for other sites builds traffic to my personal blog. The traffic for this blog gives me clout to present to advertisers.

To create your own blog, you don’t even need a web domain. You can start a completely free blog on either WordPress or Blogger. Each of these sites has its ups and downs, but you can’t beat the price. You generally want to keep blog posts between 150-500 words until you have a few dozen under your belt. Links between your blog posts encourage people to stay on your blog once they find it, increasing traffic. Once your blog is up, promote it on social media for the greatest effect.

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22. Kickstarter

If you have a passion project, Kickstarter may be exactly what you need to get it off the ground. Celebs like Zach Braff and Melissa Joan Hart have used this site in attempts to fund their movie projects. Some crack dealers in Canada inspired a “crackstarter” campaign from Gawker for pictures of the Toronto mayor smoking crack with them. All you need is a dream, a goal, a budget, and a great pitch to convince people to come to the site and donate to your Kickstarter campaign.

23. Social Media

No matter what you do to make money online, promote it on your social media accounts. You have a base of people who are already interested in you and have a vested interest in your brand – why would you not want to take advantage of that? By promoting yourself and your projects on your social media accounts, you’re greatly increasing the chances of people actually giving you money in exchange for your goods and services. Stop being shy and get out there.10-ways-to-make-money-online

How To Use Facebook Successfully.

With millions of users worldwide, Facebook offers a direct route to a large community of potential customers. Follow our steps to get the most out of Facebook:

Direct people to your own website or blog from your Facebook page. Set your blog’s RSS feed so that you automatically publish snippets to your Facebook wall, to give fans a taster and encourage them to visit.

Create a profile for your business on the fan page, including a link to your website, an overview of your company and a description of your product or service. Invite the same people you are friends with on your personal profile to become fans.

10 Powerful tips to increase Facebook Fan Engagement

Use keywords that people are most likely to search for in relation to your product. It may help your fan page get listed in search engine results.

Respond to questions and encourage discussion on your fan page. Each time a fan comments on your wall, each one of their friends will see what they have said, so it is an effective way to generate word-of-mouth marketing. You could comment on other businesses’ fan pages, too.

Respond to questions and encourage discussion on your fan page. Each time a fan comments on your wall, each one of their friends will see what they have said, so it is an effective way to generate word-of-mouth marketing. You could comment on other businesses’ fan pages, too.

Making The Most Of Your Facebook Business Page

Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny.

Share social media images, links, pictures or videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy.

Post regularly

Unlike traditional media (such as magazines or television), or other online media (such as web pages), social media are built around frequent updates.

Statistics show that around 50% of all Facebook users check their page at least once a day, and they need to see that you are regularly posting new material. Some guides recommend posting at least once a day, but the core principles are to post when you have interesting content, and to judge how often your audience wants to hear from you.

Encourage comments and reply quickly

Encourage other Facebook users to respond to your posts or to post their own comments about your business or a topic that’s of interest to them and you. When they do post, respond quickly – within 24 hours is best. Failing to respond will weaken your Facebook friends’ willingness to engage with you, and they will gradually drift away.

Use pictures and videos

Pictures and videos are a major element of Facebook’s appeal. Use them frequently to keep your friends engaged and entertained. For example:

  • a clothing retailer could post photos of new stock as it arrives
  • an architect or builder could post day-by-day pictures of a house under renovation
  • a personal trainer could post an instructional video of how to do a particular exercise.

Get interactive with offers, contests, games, surveys, etc. People like it when Facebook is fun, and when it delivers something that they can’t get any other way.

Research shows that discounts and giveaways are the most popular reason for a customer to follow a business’s Facebook page. Likewise, contests and games can be used to liven up your page.

Facebook can also be used to distribute customer surveys. If you do this, make sure that you keep surveys short, and provide a survey link that users can easily click, ignore or share with their friends.

Nurture your relationships

It takes time to build good relationships with other Facebook users, so be patient. Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help foster positive relationships.

Promote your Facebook page

If you have a Facebook page, promote it throughout your business so that your social media works hand-in-hand with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.

Use Facebook Insights to learn more about your customers

Facebook Insights can tell you more about the people who choose to like your page. Once you know your Facebook friends’ characteristics, you can tailor your posts and offers to meet their needs and interests.

For example, if you’re a book store that caters to customers of all ages, but most of your Facebook friends are aged 18-25 years, your Facebook offers might concentrate on books suitable for that age group (while your in-store offers are broader). Or, if you’re an online seller who never meets your customers, you might be able to get a clearer picture of what they think and feel by reviewing their interests, ages and locations on Facebook.

Even Copyblogger is on Facebook now. Do you have your Facebook Page yet?

For a platform that’s used by hundreds of millions of people, Facebook can be kind of … complicated. Particularly if you use it for business. So let’s get you some specific how-to advice so you can get rolling without getting frustrated.

So how do you get your Page started? And how do you get more people to Like your Page? What are the best ways to use Facebook and how can you measure your progress?

The questions go on and on, and I’m about to answer A LOT of them, with a little help from some friends.

It’s all here, eat up …

Gimme the big picture …

Facebook 101: A Simple Guide to Understanding When & How to Use Basic Features
On Search Engine Land, Greg Finn breaks down the different aspects of Facebook such as Profiles, Groups, Pages, Places, and Events.

Setting up your Facebook Account

Facebook Tutorial: How to Create a Facebook Profile
All Facebook walks you through the basic steps to create your Facebook Account. Some of the screen shots are out of date, but that’s to be expected … you will have to get used to Facebook changing its screens every couple of weeks.

Facebook 101 for Business: Your Complete Guide
Mari Smith gets you started with reviewing your profile, making a friends list, and adjusting your privacy settings. Then she dives into looking at Facebook Pages. This is a great overview post on Social Media Examiner.

Facebook Privacy and Security

How to Protect Your Privacy with Facebook’s New Privacy Settings in 17 Easy Steps
Sara Ines Calderon provides a great overview of some of the latest Privacy settings on Inside Facebook. Make sure you control who can see your personal information.

Set up “Login Approvals” 2-step account security on Facebook?
Concerned about someone swiping your password while you are surfing Facebook at Starbucks? Ask Dave Taylor outlines how to use Facebook’s login approvals, which require an additional numeric code only when you try to log in to your account from a computer that Facebook’s never seen you use before.

Why Use Facebook for Business?

11 Mind-Blowing Reasons Your Company Needs Facebook
Jay Baer of Convince and Convert will blow your mind … in general and in this post. Some of the numbers are a little out-of-date, but that just means the reasons have become more mind-blowing.

Top 10 Reasons You Should Have a Fan Page
Kim Garst provides some compelling numbers and reasons why your business should have a Fan Page.

R.I.P. 3 Ways Facebook is Killing Your Website
Another great post by Jay Baer where he drives home the need for Facebook. But be careful, as he says, and don’t become what Copyblogger calls a “digital sharecropper” — don’t build your future on rented land.

Setting up your Facebook Page

20 Examples of Great Facebook Pages
If you are looking for inspiration, Hubspot provides plenty with these Facebook Pages. These are big brands with big budgets, but it doesn’t hurt to take a look.

How to Set Up a Facebook Page
Laura Drell takes you by the hand and leads you through the Page set up process on the American Express Open Forum. You will find lots of good screenshots so that you know you are on the right track.

How to Build the Perfect Facebook Fan Page, 2011 Edition
Tim Ware does an excellent job of showing all the new features you can use with Facebook Pages in his guest post on techipedia.

How To Set Up The Vanity Url For Your Facebook Fan Page
Once you get 25 “Likes” on your Facebook Page, you need to go out and grab a custom URL for your Facebook Page. Your URL will be easier to remember, branded to your company, and much shorter! Nicole Simone of Cruel to Be Kindshows you how.

Getting People to Like Your Page

21 Creative Ways To Increase Your Facebook Fanbase
Mari Smith gives some smart ways to increase your Likes on Social Media Examiner.

Business 101: How to Get People to LIKE You – Tips on Building Your Facebook Fan Base
In this post on MOMeo Magazine, I give you seven tips on how to increase your Likers (or Fans … just what is a Liker anyway?).

How to Get More Likes For Your Facebook Page (The Easy Way!)
Dave Charest shares a quick thing you can do to make it easier for your Facebook Friends to like your page.

10 simple ways to grow your Facebook Page
Rob Dickens covers some organic ways to grow your page so you aren’t your only Liker.

Disturbing trend: big brands pimping Facebook “Likes”
B.L. Ochman gives us an alternate view of forcing the “Like” by offering an incentive. Great food for thought.

Why I Don’t Like Your Brand on Facebook
My favorite quote from this guest post by Andrew Blakeley on Brian Solis’ blog is: “This morning my yoghurt told me to find it on Facebook. It didn’t tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? It’s a yoghurt!” Give people a reason to Like you.

Setting up a Welcome Page

How To Build A Facebook Landing Page With iFrames
Francisco Rosales from Social Mouths takes you by the hand to help you create your very own Facebook iFrame application. This is not for the faint of heart, since you will have to become a verified Facebook Developer and design your own web page. Don’t worry, though … Francisco makes it easy.

Tutorial: Add an iFrame Application to your Facebook Fan Page – 2011 Edition
Tim Ware at HyperArts is a great resource if you are going to build your own iFrame Application. Not only that, he has a very nice easy iFrame application called TabPress if you don’t want to build your own.

How to Make a Custom Facebook Page Tab With Iframes
If you need more reference material on how to create your own Facebook iFrame Application, Kim Woodbridge of (Anti) Social Development also takes you through the steps.

How to Add the Wildfire iFrame Application to Your Facebook Page
If you don’t want to create a custom application yourself for your Welcome Page, there are lots of third-party applications that make adding a Welcome Page easy. All you need is some graphics and you can have a custom page installed in minutes. I show you how in this post.

3 Tools to Create New Facebook iFrame Pages
Paul Chaney of Practical eCommerce covers three of my favorite third-party iFrame applications: Wildfire, Involver and Static HTML: iframe tabs. All very easy to use and allow either a graphic or HTML code to create your Welcome Page.

Facebook Groups

Facebook Groups vs. Facebook Pages – Which Is Best?
Great post by Mari Smith on the differences between using a Facebook Group for your business or a Facebook Page. She suggests using both, but I believe the Facebook Page is the better choice if you are going to pick one. Facebook Groups are nice for some things but the Page has more advantages.

New Facebook Groups Could Be Big for Business
How can you use Groups for business? John Jantsch at Duct Tape Marketinggives you some ideas.

Facebook Events

HOW TO: Organize an Event on Facebook
Creating a Facebook Event can be a great way to get the word out about your open house, sale, book signing or other business event. Josh Catone takes you through the steps. Note that the Message guests feature is not available now when you create your event on your Facebook Page.

Creating the Perfect Facebook Event — Part One
When, What and Where are some of the basics that Alex Smith covers in this post.

Creating the perfect Facebook event — Part Two
More info and how to use the invitations are covered in part two of Alex Smith’s post.

Six Ways To Effectively Promote Events on Facebook — Case Study
Don’t stop at just creating a Facebook Event. Mari Smith gives other ways to use Facebook to promote it, such as share buttons, comment plugins, and more.

Facebook Lets Users Check In to Events via the Touch Site, Soon the iPhone
Combine the Facebook Place “check-in” concept with your event to draw more attention to your event. Josh Constine gives you the low-down on Inside Facebook.

10 Facebook Events Gone Wrong
Just be careful when you create your event that you are prepared for the viral nature of Facebook. Julius Solaris outlines 10 Facebook disasters. Most of them involved free booze.

Facebook Mobile with Places and Deals

New Data: 33% of Facebook Posting is Mobile
Dan Zarrella is a social media scientist. I don’t know if he’s mad, but he sure has good data. Facebook Mobile usage is increasing, which is a good reason to use Places and Deals to your advantage.

A Field Guide to Using Facebook Places
If you have an actual physical storefront, you may want to consider setting up a Facebook Place where people can check in. Mashable gives you the big picture.

Facebook Deals Review
Facebook Deals were touted as the “Groupon-killer” by many blogs and news outlets when Facebook officially launched the Deals service in April. So far, so good … for Groupon. But don’t count Deals out; Ignite Social Media shows what Deals look like and where they live on Facebook.

Introducing Deals
Facebook’s own blog gives a very good overview of how to use the new Deals features.

Adding Facebook Applications

Top 75 Apps for Enhancing Your Facebook Page
In this post on Social Media Examiner, Mari Smith gives you the top 75 Facebook Apps. Which is plenty. You don’t have to use them all.

Add YouTube to Your Facebook Page
Laura Roeder shows you how easy it is to add your YouTube channel to your Facebook Page. There are several YouTube applications out there, but she demonstrates the best one in her video: the Involver application.

NetworkedBlogs is the App of Choice for Bloggers
Denise Wakeman of Build a Better Blog did an informal poll and found that most bloggers use NetworkedBlogs to automatically import their blogs posts. I do like it for automation, but Facebook hides some of the automated posts that come in from NetworkedBlogs in the News Feed. So manually posting your blog post is better in the long run.

Appbistro
It can be challenging to find the right app to use since Facebook’s own search function is not that hot. Appbistro is a good place to find apps that can help.

Big Companies on Facebook

The 15 Most Popular Brands On Facebook
Number of fans is not the only thing that matters — it’s also how engaged they are.Business Insider takes a look at the numbers for the top 15 brands.

8 Brands That Have Found Success on Facebook & What We Can Learn
Dave Kerpen of Likeable gives us a concrete lesson from 8 big brands that we can implement right away in this Mashable post.

26 Facebook Fan Page Examples in Detail
Over on the Ignite Social Media Blog, Lisa Braziel is dissecting 26 big brands on Facebook to show you exactly what they are doing. Follow this series of posts for some great ideas.

25 brilliant examples of Facebook brand pages
Jake Hird covers 25 brands that are doing a good job on Facebook onEconsultancy.

Small Companies on Facebook

Two thirds of small business owners use Facebook for marketing
Baaaa. Should we be sheep? ZDNet dissects some recent stats from a survey of 1,132 small businesses on Facebook.

Top 5 Facebook Marketing Mistakes Small Businesses Make
I think everyone needs to read this post by Leyl Master Black. I see these mistakes in small, medium, and large businesses.

B-to-B Companies on Facebook

10 Examples of B2B Facebook Fan Pages
Business-to-business can be a little trickier on Facebook. You are searching for a more specific niche audience. In Social Media B2B, Jeffery Cohen gives examples of companies that are doing well (kudos to the updated numbers).

7 Awesome B2B Facebook Pages
Yet another great post by HubSpot. This time they cover what makes these B2B Pages special.

Non-profits on Facebook

Facebook Business Tips for Nonprofits
Rebecca Leaman helps answer questions for non-profits such as whether to use a Group or a Page, and how to set a social media policy.

Facebook Best Practices for Nonprofit Organizations
Diosa Communications gives 32 tips for nonprofits. (Psst, lots of them work for anyone!)

How to Comment on and Tag other Pages as your Page

Everything You Need To Know About Facebook’s Epic Upgrade To Pages
The ability to comment on other Facebook Pages as your Page came about in February 2011. John Haydon covers these changes and shows you how to comment as your Page on another Page which can increase your visibility.

Tagging Other Pages On Your Facebook Business Page Wall: How-To & Ettiquette
Mesh Marketing provides a very nice step-by-step post on how to tag Pages and how not to be a self-promotional jerk about it.

Best Practices

Top 5 Things for Facebook Page Success
Good tips from Adele Cooper, the director of global customer marketing & communications for Facebook, posted on the American Express Open Forum.

Altimeter Report: The 8 Success Criteria For Facebook Page Marketing
Download this 27 page report from Jeremiah Owyang and devour it. The report is filled with concrete examples on how brands can market, graphs and charts on how brands are performing, and great tips for any sized business on how to be successful on Facebook.

The Difference Between Engaged and Engaging
Even if you are posting often, you may still be doing it wrong. Danny Brown shows a concrete example of the best way to be engaging on Facebook.

Are You Asking The Wrong Questions On Facebook?
Amy Porterfield shares that the best way to create engagement on Facebook is to ask interesting, thought-provoking questions. She tells us how to make sure we are not asking the wrong questions.

Make Your Facebook Page Posts Count
How do you attract people to interact with your posts? John Porcaro not only gives a great list of best practices such as keeping it short, adding a link and delivering value but he also shows some concrete examples of posts that catch his eye.

5 Tips To Drive Engagement With Your Fans On Facebook
Jeff Bullas tells us not to beg for Likes, but get them naturally through engagement with these five tips.

Advertising on Facebook

Facebook Ads 101 – How to Set up and Track Facebook Ads
Facebook ads can be targeted to a very specific demographic which make them a very powerful tool. Subliminal Pixels has a great overview on getting started with Facebook Advertising.

The How-To Guide For Facebook Advertising
If you use Facebook ads, make sure you are identifying your goals, understanding the cost structure and measuring your results. Anthony Piwarun gives the low-down on these steps in a guest post on Social Media Explorer.

Facebook advertising tricks for b2b marketers
Paul Dunay is the co-author of Facebook Advertising for Dummies, so he knows what he’s talking about. He doesn’t disappoint with these great targeting tips in this article.

Guide to Facebook Ads
Facebook would like to encourage you to spend money with them in this comprehensive overview of how Facebook Ads works. Tongue-in-cheek aside, it’s a good guide to all the pieces of the ad campaign.

Running a Contest on Facebook

Is a Facebook Contest or Sweepstakes Right for your Business?
Debbie Hemly talks with small businesses about their experience running contests on Facebook in this Gigcoin post.

The unofficial guide to Facebook’s terms and conditions
There is a lot of confusion around running a contest on Facebook. Mostly because many people are doing it wrong. Lauren Fisher of Simply Zesty gives us the guide to Facebook’s Contest rules in this post.

Facebook Promotions: What You Need to Know
Another gem by Mari Smith, although she doesn’t mention Woobox in her list of contest applications, which I have used and liked.

Selling on Facebook

16 Facebook Marketing Strategies
A good rundown of different apps you can use to market your business on Facebook by Top One SEO blog.

Facebook Posts Are 3 Times More Powerful Than Tweets
Wondering if you should use Twitter instead of Facebook? A recent study covered in All Facebook calculated the conversion rate of Facebook to be three times higher than Twitter for social shopping.

Why it’s important to set up a Facebook store
Have stuff to sell? Set up a storefront on Facebook. The Next Web tells you why.

4 Ways to Set Up a Storefront on Facebook
Four great apps to use to sell your wares on Facebook are covered on Mashable. I use Payvment myself.

Facebook ROI

Facebook Marketing ROI: 3 Case Studies
Brian Carter shows us in his Search Engine Journal post three small business examples of how Facebook Ads generated at least 300% ROI and higher for these cases.

How to use Google Analytics to measure Facebook ROI
In this video, John Haydon takes you through Google Analytics to determine your ROI. I like the tip at the end where he tells you to have a unique page on your website that only serves Facebook. That will make your tracking much easier!

Your Brand Has Thousands of Facebook Fans–What Is the ROI?
Steve Kerho on Fast Company answers the question everyone is asking: What is the ROI?

10 Measures of Social Media ROI for Your Brand
Neil Glassman on the Social Times site urges us not to declare our success based on readily available metrics (such as Likes), but to focus on the metrics that are truly relevant to our business. Good advice.

Don’t Stop There

5 things you can do to spice up your Facebook Page
Make it spicy! Ayelet Noff tells us how on Socialmedia.biz.

EdgeRank and Facebook News Feed Optimization
WebProNews talks about how to get into the Top News and what EdgeRank has to do with it.

EdgeRank Checker
An unofficial tool to check your EdgeRank and see how likely it is that you are appearing in the Top News. My favorite part of the tool is how it tells you what days are best for you — make sure you save your best announcements for those days.

How to Use Hootsuite with Facebook Pages (tutorial)
Cheryl at Beautiful Blog Designs has a great tutorial on how to use Hootsuite to manage your Facebook Page and schedule updates for later.

How to use Facebook insights to identify core supporters
John Haydon goes through the steps to using Facebook insights in a meaningful way in this YouTube video. He mentions in the video that the insights he is covering aren’t available for Pages with less than 10,000 fans, but that has changed and the stats he covers are now available.

Are You Full yet?

Yes, there are endless things to know about Facebook. So if you really want to know almost everything, you may have to buy my book — it’s 720 pages long. And even that doesn’t cover it all.

Got your own favorite Facebook resources? Link them up for us all in the comments!

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Beginner’s 21 Things To Do Today To Make Money Blogging

To set your blog up to be a massive success in your home biz, you have to focus your efforts on things that work, and stop spending precious time on things that don’t.

Allow me to make it easier for you to take the action you need to take to make your blog better. All you have to do is set aside 10 or 15 or 60 minutes to tackle one of the simple steps below.

The more you complete, the more progress you’ll make.

You’ve probably already completed some of these, but I guarantee you haven’t done all of them. If you have completed all of them, please tell me in the comments. Better yet, share one of your own extra tips.

Must Do #1: Start Building an Email List (This will take about 30 minutes of your time)
Why this is important: If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog. With an email list, you become less and less dependent on external sources of traffic, and gain more ability to interact with your blog’s audience.

Start building an email list in 20 minutes:

Sign up for an email marketing account with AWeber, MailChimp or Getresponse.
Create a sign-up form for your email list. Use these instructions for AWeber, MailChimp or Getresponse.
Put your sign-up form on your blog, both in the sidebar and on your about page.
(optional) Offer a free giveaway for people who subscribe to your list. Offering a workbook or an ebook or video series (or even a whole toolbox of resources) can drive many more signups than not offering something.
Don’t wait to start your email list. The sooner you do this, the faster your list and your blog will grow.

When you have an email list, you can create forms and ask people to sign up for email updates like this: enter your email below to get updates from us:

Subscribe for free updates

That took me 30 seconds to add to this post and now I’ll get more email subscribers. 😉

http://www.eepurl.com/2XW4H

Must Do #2: Start a Draft Ideas Journal (10 Minutes)
The best ideas for blog posts don’t always come while you’re sitting down to write. Try keeping a simple notepad of blog post ideas so you don’t miss out on the best opportunities.

You can write this in a Google Doc, an old-fashioned notebook or by starting a quick draft in WordPress for each idea.

It doesn’t matter how you do it, the point is just to keep a running list to work from.

Must Do #3: Add Facebook “Like” Buttons (This will take about 20 minutes)
People who visit your site represent a massive marketing opportunity. If your visitors like what you’ve published, some of them will share your content with their friends, but usually only if you make it easy.

Over 500 million people are on Facebook, making it the biggest social network in the world. Chances are, a lot of your readers are on Facebook. Give them an easy way to share your great content by including Facebook “like” buttons on your posts. You could get a ton of traffic from Facebook. Here’s how.

Add Facebook like buttons to your posts in 20 minutes:

Head over to the Facebook Like Button configuration page.
Configure your Like Buttons as you wish. The page will bshow you how they’ll look on the fly as you make changes.
Copy the code Facebook provides.
Paste the code into your blog posts, anywhere you want the button to appear.
(optional) If you’re up for the challenge (or if you have a tech person), you can add the Like Button to all of your posts, either at the beginning or end of each post, or both. This will require editing some PHP files for your WordPress theme, and the specific instructions depend on which theme or platform you’re using. Here are sample instructions for the Thesis theme.

Must Do #4: Add Twitter Retweet Buttons (This will take about 20 minutes)
Twitter is another huge potential source of traffic for your blog. This site receives hundreds of visitors every month from Twitter, and it takes very little time to gain those benefits.

The method for adding a retweet button to your blog is pretty much the same as adding Like Buttons above. First you’ll need to head over to the Twitter Retweet Button configuration page. You’ll want to copy the code provided for your configured button and paste it into your posts (or optionally add it to every post by modifying your theme files).

http://www.eepurl.com/2XW4H

Must Do #5: Make a List of Every Blogger in Your Niche (30 minutes)
Whatever you blog about, chances are there are other people who blog on the same topic. Your job is to become friends with as many of your fellow bloggers as possible.

Why would you want to become friends with your “competition?”

It’s simple. In every niche I’ve studied, the bloggers who succeed fastest are the ones who band together and help each other out, instead of trying to protect turf. Don’t think of other bloggers in your space as competitors, they’re actually your best chance of making your blog a massive success.

The strategy is simple: make a list of everyone who blogs on similar topics to you. Don’t just include a-listers. Include your peers and up-and-comers as well. Now prioritize the list based on who you think you’d naturally hit it off with.

If you blog in a huge niche, this doesn’t really need to include everyone who blogs on the topic. If you blog in a tiny niche, you might want to expand a little beyond your space.

Making the list is the first step. Next comes the real work. Make it your goal to reach out and create genuine relationships with as many people on the list as possible.

Special resource: start with these tips on how to connect with people online.

Must Do #6: Add Social Proof to Your Blog (This will take about 15 minutes)
Social proof is a powerful influencer. When people see that other people are doing something, they’re more likely to do that thing themselves. If they see lots of people are subscribed to your blog, they’ll be more likely to subscribe as well.

You have to be careful though. Social proof only works when the numbers are impressive. Showing new visitors that 23 people are subscribed to your site probably won’t drive new subscribers. In fact, it might actually repel people (social proof works both ways).

If your blog is established, you might be able to show RSS or email subscriber numbers, or monthly readers. If your blog is new, you might want to show Twitter follower numbers (Twitter followers tend to be easier to come by), Facebook fan page subscribers or something else that looks more impressive. You might also simply need to wait until you have something with enough momentum to display.

How to add social proof to your site in 15 minutes:

Decide on which form of social proof to display(use whichever seems more impressive – avoid numbers less than 500 or 1,000). For most people, displaying RSS subscribers or Twitter followers is a good option.
To add an RSS subscriber count, you’ll want to use either Feedburner or some other service that keeps track of your subscriber count. In your Feedburner account, look for the FeedCount link under the “Publicize” tab.
To add a Twitter follower count, TwitterCounter is the standard choice. Start by configuring your widget here.
Once you have your Twitter or RSS widget configured, you need to copy the code provided and put it somewhere on your site. An easy place to put your widget is the sidebar of your blog. Just add a new text widget and paste the code in there.

http://www.eepurl.com/2XW4H

Must Do #7: Refine and Explain Your Blog’s Unique Selling Proposition (This will take about 30 minutes)
Why this is important: to attract and retain visitors to your blog, you have to answer the question “why should I read your blog instead of the hundreds (or thousands) of other choices out there?”

To answer that question, you need a point of difference or unique selling proposition. Your blog needs to be different in some way from other blogs in your space.

If you haven’t thought about this before, start with this guide to finding your unique selling proposition. It shouldn’t be hard to identify several ways your site is or could be different.

Once you’ve identified your “special sauce,” you need to communicate it to your visitors. Do this either through your tagline, in your sidebar, in your about page or within your blog posts. You’ll probably want to explain your USP in several of those places, and remind your visitors regularly.

Must Do #8: Learn SEO Basics (This will take about 60 minutes)
Why this is important: Search engine optimization (SEO) is one of those things that takes an hour to learn and a lifetime to master. By just learning the basics, you can set yourself up to take advantage of a ton of opportunities over the coming months and years for your blog.

Resources:

The Simple SEO Strategy You Can Build an Empire Around (Complete With Beginner’s Intro to SEO) (Think Traffic)
The Beginner’s Guide to SEO (Moz)

Must Do #9: Implement a Call to Action ( Quick 5 minutes)
The best way to get visitors to take a particular action is to explicitly ask them to. This is known as a call to action.

Want more email subscribers? Ask people to subscribe.

Want more retweets of your post? Ask people to retweet.

Try this in your next post. Ask your readers to do something you want them to do. If your content is good and you’ve provided genuine value, some of your readers will be happy to help you out. Just ask politely and try different tactics to see what works best for your audience.

Once you dial in your call to action technique, make a habit of using a call to action whenever you want your visitors to take action.

Action #10: Show People Your Best Stuff (15 minutes)
When someone comes to your site, you need to put your best foot forward. The easiest way to do this is to link to some of your best posts in your sidebar or within a special “start here” page that you link to from your main navigation menu.

How you determine which posts are your best is up to you. You could show your most linked to posts, your most commented posts, your most viewed posts or something else. You could hand pick the posts you think best represent what your blog is all about.

If you want to show popular posts, you can use a widget to do the work. There are several good ones in the WordPress plugin directory. If you’ve never installed a plugin before, it’s pretty easy, but you might want to read the instructions first.

http://www.eepurl.com/2XW4H

Must Do #11: Take Down the Ads (5 minutes)
When your blog is new, one of the worst things you can do is to plaster advertisements all over the place. If your blog is small, those ads won’t earn you more than a few bucks, but could be costing you big. You’ll turn off readers and stunt your growth during your critical formative months.

Is it really worth limiting your growth potential over a few bucks?

Once your site is bigger, you can start to introduce advertisements if you really want to in a tasteful and relevant way. Better yet, use a more effective way of earning income from your blog like affiliate marketing or consulting or developing your own products.

For now, take down the ads and focus on growth.

Must Do #12: Develop a Facebook Fan Page (60 minutes)
I already mentioned above that Facebook has 500 million registered users. In addition to adding “like” buttons to your posts, you should also consider setting up a Facebook fan page for your site.

Our Facebook page is a top 10 referring site here. I’ve done very little to publicize the fan page and it doesn’t take much time to maintain.

Even if you don’t plan to completely build out your Facebook fan page now, set one up sooner than later so readers who prefer connecting via Facebook can. At a minimum you can simply add an entry any time you write a new blog posts. Eventually you can expand the page to build community and interact with your members in a deeper way.

Must Do #13: Commit to Updating Your Outposts Regularly (10 minutes daily minimum)
Why this is important: outposts are an important concept in blogging. Your blog is your central platform, but outposts like Twitter, Facebook, YouTube, etc. can help you find and interact with new readers where they already hang out.

The key to making the best use of outposts is to get in the habit of updating them regularly. If you have multiple outposts you might want to focus on just one at first until you get the hang of making regular updates. You need to make regular updates to show your visitors you’re committed to the platform and that you’ll be providing additional value there.

How to commit to updating your outpost regularly:

Set a reminder on your calendar at first to update your outpost every day.
Study examples of other blogs (preferably in your space) which have a thriving outpost. Observe the types of content they post, how they interact with members, and the frequency of posts.
Make sure you don’t just treat your outpost as a glorified RSS feed (where you post only links to your recent blog posts). If you want your external community to thrive, you need to provide extra value.

Must Do #14: Try a New Content Format (90 minutes)
If you’re only writing similarly formatted blog posts, you might be missing out on some big opportunities. For example, maybe your audience prefers video over written content. Maybe you’re better at producing audio content than you are as a writer. Maybe you should be writing quick inspirational Seth Godin style posts instead of your usual standard 800 word posts.

Whatever format you’ve been using for blog posts, here is my challenge for you: get out of your comfort zone and try something completely new.

Choose from a format on the following list that you’ve never tried before:

Video
Audio
E-Books
Workbooks
2000 words or more
400 words or less
Interviews
It doesn’t matter what you choose, the point is to get used to trying different content types. You need to find out whether your audience responds better to something you haven’t tried, or if you’re better at producing certain types you haven’t tried before.

Start with one new type now, and come back here later to try additional new types.

Must Do #15: Check Your Mindset
Why are you blogging? There are lots of valid reasons for blogging, but there’s one reason that has to be at the top of your list if you want to build a massive success.

You have to want to help or entertain people (or both).

If you don’t help or entertain, why should someone read your site? Your blog needs to solve problems, address needs, fulfill desires and enlighten or inspire. Whatever personal reasons you have for blogging need to take a back seat to delivering value to your target audience.

How to check your mindset in 10 minutes:

Write down all the goals you have for your blog (money, fame, recognition, and anything else that comes to mind).
Write down why you chose this particular topic to blog about.
Write down why you are uniquely qualified to blog on your topic.
Now check your answers. If one of your goals isn’t to help your readers, you should reevaluate your motivations and topic. If you didn’t choose your topic because you really care about it, you should reevaluate your motivations and topic. If you aren’t specially qualified to blog about your topic, you should reevaluate your motivations and topic.

Must Do #16: Write a Rant
Why this is important: common views yield common results. If you want to grow faster than everyone else in your space, you need unique views and bold opinions. When you feel strongly about something, you’ll make an impression on and form stronger relationships with your readers.

How to write a constructive rant in 60 minutes:

The key here is to write a constructive rant, not just any rant. You want to write about something that could be improved or thought of in a better way.
Think about the topic you blog about. What bothers you about the conventional wisdom? What do you think everyone is thinking but no one is saying?
Make sure this is something you’re actually passionate about, don’t just choose a view counter to common opinion simply because it’s different. You want your passion to show in the post.
Write your post in a stream of consciousness to begin with. Just let it flow. Edit after your first draft instead of while you’re writing to let the emotion come through.
Watch the reaction to your post. If it isn’t well received, don’t be discouraged. Try another topic next time.
Bonus example: I wrote a rant earlier this year about why typical online marketing advice is worthless (or worse). That post became a mantra of sorts here and helped me to refine my unique selling proposition.

Must Do #17: Interview Someone Influential (90 minutes, including prep)
When you’re just starting out, you don’t need to have all the answers. Your visitors don’t expect you to, and you need to give yourself time to find your voice and form your opinions.

During the early stages, it can help to think of yourself as a facilitator instead of as an expert. Your job is to bring great information to your audience instead of creating all of it yourself.

Interviewing someone influential in your niche can be a great way to bring useful content to your audience. Interviewing an expert also helps by associating you with the expert in the minds of your readers. It also helps you create a relationship with the interviewee and potentially to borrow the interviewee’s audience if he or she links to your interview.

Here’s a special post about how to use interviews to grow your audience. Check out Rise to the Top, Mixergy and BlogcastFM for examples of blogs that have been built entirely using interviews.

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Must Do #18: Set Aside Weekly Content Planning Time (30 minutes weekly)
Shooting from the hip doesn’t always produce the best content. A little planning can help you produce much better content, and more importantly, much more consistent content.

How to plan your content for maximum results:

Block out 30 minutes on your calendar each week. I like to do this on Monday, but the day doesn’t really matter.
During this time, review and update your post ideas journal from above.
Keep a running list of post types you that have been effective for you in the past. For example, I keep post categories like “interviews,” “ask the readers,” “monthly reports,” “writing epic shit” and so on. Look back at previously successful posts for ideas for new posts.
Make a tentative plan for posts you’ll write over the coming week and month. This isn’t set in stone, but it will help you each time you sit down to write if you have ideas ready.

Must Do #19: Ask for an Outside Point of View (60 minutes)
When you get close to a project for a long time, it becomes hard to see things as other people see them. To become a successful blogger, you’ll need plenty of help from friends and colleagues along the way to help you see things through fresh eyes.

Try asking a friend, colleague or consultant for a quick critique on a blog post, your about page, your design, your branding or anything else you suspect might need to be refreshed or revised. The ultimate goal is to make a habit of doing this whenever you feel stuck or stale.

The bonus to this action is that it gives you an excuse to reach out to a fellow blogger and form a stronger bond. Offer to help by returning the critique service whenever your colleague needs it.

Must Do #20: Ask Your Readers
Building community around your blog is a great way to make your readers feel appreciated and committed to your success.

Your posts don’t have to be the only things that deliver value at your site. The comments can also be a great place for extending the value of your content and encouraging your visitors to interact. Those interactions can lead to other opportunities for your readers outside of your site.

Comments can also be a great way for you to learn about opportunities for new content and products.

If you want more comments for your site, you need to do a few things. First, write about topics that have multiple possible right answers. Second, write in a way that leaves the door open to discussion (don’t force your readers to agree or disagree with you, it stifles comments). Third, and most importantly, you need to ask for your readers’ opinions.

I like to do this with formal “ask the readers” segments here about once a month. You can run a series like that at your own blog, or simply ask your readers for comments at the end of your posts.

Either way, just make sure you ask.

Must Do #21: Get Some Accountability (60 minutes)
A big part of building a successful blog is staying motivated and staying committed to your blog long enough to see success.

One of the best ways to ensure you stay motivated is to become accountable to others. When you know other people are expecting certain things from you,

How to get some accountability for your blog:

Decide where you’d like to be held accountable. There are three possibilities I recommend: a formal mastermind group, a blogging forum or your own blog.
To join a formal mastermind group, you’ll need to find two or three other people to participate, or find an existing group that needs a new member.
To use a blogging forum for accountability, you’ll need to find a suitable forum.
To use your own blog for accountability, you’ll just need to announce your goals on a regular basis in a special blog post series.
Whatever you decide, the principles are the same: regularly announce your goals for a set timeframe (weekly, bi-weekly or monthly is best). With each announcement you should also review your performance during the prior period.
You can of course try to hold yourself accountable privately, but public accountability is much more effective at driving action. It’s easier to opt out when you don’t have people waiting to thear your results.

The key to making many of the actions above work for you is consistency. Many of them need to become habit before you’ll experience maximum benefits, but taking the recommended actions above will get you started.

You don’t have to do everything on this list, just pick the ones that you think will work best for you.

The key is to take action. Try something above and let me know how it works for you. Most items above only take 30 minutes or less.

What would you add to this list? Let’s hear it in the comments.

If you liked this post, please share it on Facebook or Twitter below.

Thanks to Corbett Barr for the inspiration for this post’s format. I borrowed the structure and title from his killer post titled 21 Quick Actions You Can Do Today To Set Your Blog Up For Success.

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and I will send you a Free e-book full of Tips!!!